{"id":126,"date":"2014-12-16T10:57:54","date_gmt":"2014-12-16T03:57:54","guid":{"rendered":"http:\/\/www.tungphuong.com\/?p=126"},"modified":"2023-03-18T14:55:06","modified_gmt":"2023-03-18T07:55:06","slug":"y-nghia-mau-sac-website-cua-ban","status":"publish","type":"post","link":"https:\/\/mitechvina.com\/?p=126","title":{"rendered":"\u00dd ngh\u0129a m\u00e0u s\u1eafc website c\u1ee7a b\u1ea1n"},"content":{"rendered":"

Trong m\u1ed9t trang web b\u00e1n h\u00e0ng, h\u00ecnh \u1ea3nh v\u00e0 m\u00e0u s\u1eafc t\u1ea1o \u1ea3nh h\u01b0\u1edfng l\u1edbn h\u01a1n nhi\u1ec1u so v\u1edbi t\u1eeb ng\u1eef.<\/strong><\/p>\n

Th\u1ed1ng k\u00ea cho th\u1ea5y,\u00a0th\u1eddi gian trung b\u00ecnh kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng \u0111\u1ec3 gh\u00e9 th\u0103m m\u1ed9t trang web b\u00e1n h\u00e0ng \u0111ang ng\u00e0y c\u00e0ng\u00a0gi\u1ea3m d\u1ea7n (hi\u1ec7n t\u1ea1i l\u00e0 2,4 gi\u00e2y). N\u00f3 cho th\u1ea5y,\u00a0ch\u00fang ta c\u00f3 r\u1ea5t \u00edt l\u01b0\u1ee3ng th\u1eddi gian \u0111\u1ec3 thuy\u1ebft ph\u1ee5c\u00a0ng\u01b0\u1eddi d\u00f9ng \u1edf l\u1ea1i trang web c\u1ee7a m\u00ecnh.<\/p>\n

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V\u00ec v\u1eady, t\u1eadn d\u1ee5ng t\u1ed1i \u0111a nh\u1eefng y\u1ebfu t\u1ed1 m\u00e0 b\u1ea1n c\u00f3 l\u00e0 \u0111i\u1ec1u ch\u1eafc ch\u1eafn ph\u1ea3i l\u00e0m. Trong \u0111\u00f3, h\u00ecnh \u1ea3nh v\u00e0 m\u00e0u s\u1eafc h\u1ebft s\u1ee9c quan tr\u1ecdng. Trong m\u1ed9t trang web b\u00e1n h\u00e0ng, n\u00f3\u00a0t\u1ea1o \u1ea3nh h\u01b0\u1edfng l\u1edbn h\u01a1n nhi\u1ec1u so v\u1edbi t\u1eeb ng\u1eef.<\/p>\n

V\u00ed d\u1ee5, v\u00e0o n\u0103m 2011 m\u1ed9t nghi\u00ean c\u1ee9u cho th\u1ea5y nh\u1eefng ng\u01b0\u1eddi ti\u1ebfp x\u00fac v\u1edbi m\u00e0u \u0111\u1ecf c\u00f3 kh\u1ea3 n\u0103ng ph\u1ea3n \u1ee9ng nhanh h\u01a1n. M\u1ed9t nghi\u00ean c\u1ee9u r\u1ea5t th\u00fa v\u1ecb kh\u00e1c cho th\u1ea5y r\u1eb1ng vi\u1ec7c s\u1eed d\u1ee5ng \u0111\u00e8n \u0111\u01b0\u1eddng m\u00e0u xanh da tr\u1eddi \u0111\u01b0\u1ee3c cho l\u00e0 c\u00f3 th\u1ec3 ng\u0103n ch\u1eb7n t\u1ed9i ph\u1ea1m \u0111\u01b0\u1eddng ph\u1ed1! Khi b\u1ea1n t\u1ea1o d\u1ef1ng \u0111\u01b0\u1ee3c \\”landing page\\” v\u00e0 c\u00e1c n\u00fat \\”call to action\\”\u00a0th\u00e0nh c\u00f4ng, khi \u0111\u00f3 b\u1ea1n s\u1ebd thu h\u00fat \u0111\u01b0\u1ee3c m\u1ed9t l\u01b0\u1ee3ng l\u1edbn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 \u00fd ngh\u0129a c\u1ee7a m\u00e0u s\u1eafc. H\u00e3y l\u1ef1a ch\u1ecdn m\u00e0u ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi website b\u00e1n h\u00e0ng c\u1ee7a b\u1ea1n:<\/strong><\/em><\/p>\n

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\u0110\u1ec3 l\u1ef1a ch\u1ecdn b\u1ea3ng m\u00e0u cho trang web b\u00e1n h\u00e0ng c\u1ee7a m\u00ecnh, b\u1ea1n c\u1ea7n d\u1ef1a v\u00e0o khoa h\u1ecdc. V\u1edbi c\u00e1c b\u01b0\u1edbc s\u00f3ng kh\u00e1c nhau c\u1ee7a m\u00e0u s\u1eafc, con ng\u01b0\u1eddi s\u1ebd c\u00f3 ph\u1ea3n \u1ee9ng c\u1ea3m x\u00fac kh\u00e1c nhau<\/strong><\/em>. M\u1ed7i m\u1ed9t m\u00e0u s\u1eafc trong b\u1ea3ng m\u00e0u g\u1ee3i l\u00ean m\u1ed9t t\u00e2m tr\u1ea1ng hay c\u1ea3m gi\u00e1c kh\u00e1c nhau. M\u1eb7c d\u00f9 c\u00e1c hi\u1ec7u \u1ee9ng m\u00e0u s\u1eafc c\u00f3 th\u1ec3 mang t\u00ednh ch\u1ee7 quan, v\u00e0 thay \u0111\u1ed5i v\u1edbi t\u1eebng n\u1ec1n v\u0103n h\u00f3a nh\u01b0ng m\u1ed9t s\u1ed1 m\u00e0u s\u1eafc c\u00f3 m\u1ed9t \u00fd ngh\u0129a ph\u1ed5 qu\u00e1t. V\u00ed d\u1ee5, m\u00e0u \u0111\u1ecf \u0111\u01b0\u1ee3c coi l\u00e0 m\u00e0u s\u1eafc \u1ea5m \u00e1p, v\u00e0 m\u00e0u xanh da tr\u1eddi l\u00e0 m\u00e0u l\u1ea1nh.<\/p>\n

V\u00ec m\u1ed7i m\u00e0u s\u1eafc k\u00edch th\u00edch m\u1ed9t ph\u1ea3n \u1ee9ng t\u01b0\u01a1ng \u1ee9ng, ch\u00fang ta c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng m\u00e0u s\u1eafc \u0111\u1ec3 thu h\u00fat ng\u01b0\u1eddi d\u00f9ng click v\u00e0o n\u00fat mua h\u00e0ng.<\/p>\n

Ch\u1eb3ng h\u1ea1n, nh\u1eefng ng\u01b0\u1eddi mua s\u1eafm t\u00f9y h\u1ee9ng ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi m\u00e0u \u0111\u1ecf, \u0111en v\u00e0 xanh d\u01b0\u01a1ng<\/strong><\/em>. B\u1ea1n s\u1ebd th\u1ea5y nh\u1eefng m\u00e0u s\u1eafc n\u00e0y trong c\u00e1c c\u1eeda h\u00e0ng th\u1ee9c \u0103n nhanh, trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i v\u00e0 c\u00e1c khu mua b\u00e1n h\u00e0ng gi\u1ea3m gi\u00e1 – v\u00e0 c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng nh\u1eefng m\u00e0u n\u00e0y v\u1edbi n\u00fat \\”mua\\” tr\u00ean website c\u1ee7a m\u00ecnh.<\/p>\n

Nh\u1eefng nh\u00e3n hi\u1ec7u mu\u1ed1n x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh th\u00e2n thi\u1ec7n, vui v\u1ebb v\u00e0 t\u1ef1 tin s\u1ebd s\u1eed d\u1ee5ng m\u00e0u cam trong c\u00f4ng ty v\u00e0 tr\u00ean trang web c\u1ee7a h\u1ecd: Fanta l\u00e0 v\u00ed d\u1ee5, m\u00e0u n\u00e0y th\u1ec3 hi\u1ec7n s\u1ef1 nhi\u1ec7t huy\u1ebft v\u00e0 th\u00f4i th\u00fac h\u00e0nh \u0111\u1ed9ng ngay l\u1eadp t\u1ee9c!<\/p>\n

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N\u00fat \\”Take challengers\\” c\u00f3 m\u00e0u cam \u0111\u1eadm th\u00f4i th\u00fac b\u1ea1n \u1ea5n v\u00e0o ngay l\u1eadp t\u1ee9c<\/em><\/p>\n

B\u1ea1n mu\u1ed1n thu h\u00fat ng\u01b0\u1eddi d\u00f9ng ng\u01b0\u1eddi d\u00f9ng mong mu\u1ed1n s\u1ef1 \u1ed5n \u0111\u1ecbnh v\u00e0 mu\u1ed1n c\u00f3 c\u1ea3m gi\u00e1c an to\u00e0n? H\u00e3y t\u00ecm hi\u1ec3u m\u00e0u s\u1eafc \u0111\u1eb7c tr\u01b0ng c\u1ee7a c\u00e1c c\u00f4ng ty nh\u01b0 American Express, Skype, v\u00e0 Pfizer v\u00e0 ch\u1ecdn m\u00e0u xanh da tr\u1eddi cho trang web c\u1ee7a b\u1ea1n. M\u1ed9t n\u00fat \\”call to action\\” m\u00e0u xanh s\u1ebd truy\u1ec1n t\u1ea3i \u0111\u01b0\u1ee3c th\u00f4ng \u0111i\u1ec7p: H\u00e3y d\u1ef1a v\u00e0o ch\u00fang t\u00f4i; b\u1ea1n c\u00f3 th\u1ec3 tin t\u01b0\u1edfng ch\u00fang t\u00f4i; ch\u00fang t\u00f4i s\u1ebd cung c\u1ea5p cho b\u1ea1n d\u1ecbch v\u1ee5 \u0111\u00e1ng tin c\u1eady. Xanh navy (xanh h\u1ea3i qu\u00e2n) l\u00f4i k\u00e9o s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi mua s\u1eafm c\u00f3 ng\u00e2n s\u00e1ch h\u1ea1n ch\u1ebf.<\/em><\/p>\n

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H\u00e3y th\u1eed so s\u00e1nh hai phi\u00ean b\u1ea3n d\u01b0\u1edbi \u0111\u00e2y \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 s\u1ef1 kh\u00e1c bi\u1ec7t. R\u00f5 r\u00e0ng n\u00fat m\u00e0u xanh t\u1ea1o c\u1ea3m gi\u00e1c an to\u00e0n h\u01a1n<\/em><\/p>\n

R\u00f5 r\u1eb1ng l\u00e0 c\u1ea7n ph\u1ea3i thi\u1ebft k\u1ebf n\u00fat \\”call to action\\” c\u1ee7a b\u1ea1n sao cho n\u00f3 thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng trong khi v\u1eabn l\u00e0m n\u1ed5i b\u1eadt thi\u1ebft k\u1ebf c\u1ee7a trang web. B\u00ean c\u1ea1nh \u0111\u00f3, b\u1ea1n s\u1ebd m\u1ea5t nhi\u1ec1u th\u1eddi gian \u0111\u1ec3 c\u1ea3i thi\u1ec7n hi\u1ec7u su\u1ea5t landing page c\u1ee7a b\u1ea1n v\u1edbi m\u00e0u s\u1eafc ph\u00f9 h\u1ee3p.<\/p>\n

V\u00ec v\u1eady, n\u1ebfu b\u1ea1n \u0111ang b\u0103n kho\u0103n m\u00e0u s\u1eafc n\u00e0o ph\u00e1t huy t\u00e1c d\u1ee5ng l\u00f4i k\u00e9o kh\u00e1ch h\u00e0ng t\u1ed1t nh\u1ea5t th\u00ec b\u1ea1n n\u00ean ngh\u0129 xem nh\u1eefng \u0111\u1eb7c t\u00ednh n\u00e0o khi\u1ebfn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a b\u1ea1n th\u1ea5y ng\u01b0\u1ee1ng m\u1ed9 ho\u1eb7c \u1ea5n t\u01b0\u1ee3ng. \u0110\u1ed3ng th\u1eddi, h\u00e3y\u00a0suy ngh\u0129 v\u1ec1 nh\u1eefng h\u00e0nh \u0111\u1ed9ng gi\u00fap b\u1ea1n thu h\u00fat kh\u00e1ch h\u00e0ng. Th\u00f4ng qua c\u00e1c k\u00eanh b\u00e1n h\u00e0ng c\u1ee7a b\u1ea1n, s\u1eed d\u1ee5ng m\u00e0u s\u1eafc nh\u01b0 m\u1ed9t t\u00edn hi\u1ec7u thu h\u00fat, b\u1ea1n c\u00f3 th\u1ec3 thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng trung th\u00e0nh c\u1ee7a m\u00ecnh.<\/p>\n

Theo cafebiz<\/p>\n","protected":false},"excerpt":{"rendered":"

Trong m\u1ed9t trang web b\u00e1n h\u00e0ng, h\u00ecnh \u1ea3nh v\u00e0 m\u00e0u s\u1eafc t\u1ea1o \u1ea3nh h\u01b0\u1edfng l\u1edbn h\u01a1n nhi\u1ec1u so v\u1edbi t\u1eeb ng\u1eef. Th\u1ed1ng k\u00ea cho th\u1ea5y,\u00a0th\u1eddi gian trung b\u00ecnh kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng \u0111\u1ec3 gh\u00e9 th\u0103m m\u1ed9t trang web b\u00e1n h\u00e0ng \u0111ang ng\u00e0y c\u00e0ng\u00a0gi\u1ea3m d\u1ea7n (hi\u1ec7n t\u1ea1i l\u00e0 2,4 gi\u00e2y). N\u00f3 cho th\u1ea5y,\u00a0ch\u00fang ta c\u00f3 r\u1ea5t […]<\/p>\n","protected":false},"author":10,"featured_media":287,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-126","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"_links":{"self":[{"href":"https:\/\/mitechvina.com\/index.php?rest_route=\/wp\/v2\/posts\/126","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mitechvina.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mitechvina.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mitechvina.com\/index.php?rest_route=\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/mitechvina.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=126"}],"version-history":[{"count":0,"href":"https:\/\/mitechvina.com\/index.php?rest_route=\/wp\/v2\/posts\/126\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mitechvina.com\/index.php?rest_route=\/wp\/v2\/posts\/287"}],"wp:attachment":[{"href":"https:\/\/mitechvina.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=126"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mitechvina.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=126"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mitechvina.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=126"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}