{"id":46,"date":"2014-06-19T14:49:50","date_gmt":"2014-06-19T14:49:50","guid":{"rendered":"http:\/\/www.tungphuong.com\/?p=46"},"modified":"2014-06-19T14:49:50","modified_gmt":"2014-06-19T14:49:50","slug":"google-adwords-dich-vu-quang-cao-tu-khoa-google","status":"publish","type":"post","link":"https:\/\/mitechvina.com\/?p=46","title":{"rendered":"Google Adwords &#8211; D\u1ecbch v\u1ee5 Qu\u1ea3ng c\u00e1o t\u1eeb kh\u00f3a Google"},"content":{"rendered":"<h2 style=\\\"color: #666666;\\\">Google Adwords &#8211; Li\u00ean k\u1ebft \u0111\u01b0\u1ee3c t\u00e0i tr\u1ee3 &#8211; Qu\u1ea3ng c\u00e1o t\u1eeb kh\u00f3a google<\/h2>\n<p>D\u1ecbch v\u1ee5 qu\u1ea3ng c\u00e1o t\u1eeb kh\u00f3a website tr\u00ean Google cho ph\u00e9p c\u00e1c c\u00f4ng ty tr\u1ea3 ti\u1ec1n cho Google \u0111\u1ec3 qu\u1ea3ng c\u00e1o c\u1ee7a c\u00f4ng ty \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb \u1edf nh\u1eefng v\u1ecb tr\u00ed \u0111\u1ea7u ti\u00ean khi kh\u00e1ch h\u00e0ng t\u00ecm ki\u1ebfm v\u1edbi nh\u1eefng t\u1eeb kh\u00f3a nh\u1ea5t \u0111\u1ecbnh. \u0110i\u1ec1u n\u00e0y s\u1ebd l\u00e0m cho c\u00e1c c\u00f4ng ty c\u00f3 th\u1ec3 ti\u1ebfp th\u1ecb \u0111\u01b0\u1ee3c website, s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a c\u00f4ng ty m\u00ecnh \u0111\u1ebfn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch c\u00f3 ch\u1ecdn l\u1ecdc v\u00e0 hi\u1ec7u qu\u1ea3 nh\u1ea5t.<\/p>\n<h4>T\u1ea1i sao n\u00ean qu\u1ea3ng c\u00e1o v\u1edbi Google Adwords?<\/h4>\n<ul>\n<li>Qu\u1ea3ng c\u00e1o \u0111\u1ebfn nh\u1eefng kh\u00e1ch h\u00e0ng \u0111ang t\u00ecm ki\u1ebfm th\u00f4ng tin s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n. Tr\u00e1nh qu\u1ea3ng c\u00e1o \u0111\u1ebfn nh\u1eefng ng\u01b0\u1eddi kh\u00f4ng c\u00f3 \u00fd \u0111\u1ecbnh mua s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n.<\/li>\n<li>Qu\u1ea3ng c\u00e1o tr\u00ean google t\u1ea1o s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ngay khi h\u1ecd t\u00ecm th\u00f4ng tin li\u00ean quan \u0111\u1ebfn c\u00f4ng vi\u1ec7c kinh doanh c\u1ee7a b\u1ea1n.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h4>Quy tr\u00ecnh tri\u1ec3n khai<\/h4>\n<ul>\n<li>C\u00f4ng ty x\u00e1c \u0111\u1ecbnh t\u1eeb kh\u00f3a m\u00e0 m\u00ecnh mu\u1ed1n qu\u1ea3ng c\u00e1o tr\u00ean Google.<\/li>\n<li>\u0110\u0103ng k\u00fd qu\u1ea3ng c\u00e1o t\u1eeb kh\u00f3a \u0111\u00f3 v\u1edbi Google v\u00e0 c\u00e1c \u0111\u1ea1i l\u00fd c\u1ee7a Google.<\/li>\n<li>Qu\u1ea3ng c\u00e1o c\u1ee7a c\u00f4ng ty b\u1ea1n s\u1ebd xu\u1ea5t hi\u1ec7n tr\u00ean Google Khi c\u00f3 m\u1ed9t kh\u00e1ch h\u00e0ng t\u00ecm ki\u1ebfm.<\/li>\n<li>M\u1ed7i khi c\u00f3 m\u1ed9t kh\u00e1ch h\u00e0ng click v\u00e0o m\u1eabu qu\u1ea3ng c\u00e1o c\u1ee7a c\u00f4ng ty tr\u00ean trang li\u1ec7t k\u00ea t\u00ecm ki\u1ebfm th\u00f4ng tin c\u1ee7a Google, c\u00f4ng ty s\u1ebd ph\u1ea3i tr\u1ea3 1 kho\u1ea3n ti\u1ec1n t\u01b0\u01a1ng \u1ee9ng \u0111\u1ec3 \u0111\u1ed5i l\u1ea1i vi\u1ec7c c\u00f3 1 kh\u00e1ch h\u00e0ng vi\u1ebfng th\u0103m website (s\u1ed1 ti\u1ec1n n\u00e0y \u0111\u01b0\u1ee3c c\u00e1c c\u00f4ng ty \u0111\u1ea5u gi\u00e1 tr\u01b0\u1edbc).<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h4>L\u1ee3i \u00edch c\u1ee7a qu\u00fd kh\u00e1ch<\/h4>\n<ul>\n<li>T\u01b0 v\u1ea5n gi\u00fap kh\u00e1ch h\u00e0ng hi\u1ec3u t\u01b0\u1eddng t\u1eadn v\u1ec1 qu\u1ea3ng c\u00e1o t\u1eeb kh\u00f3a v\u00e0 t\u00ednh hi\u1ec7u qu\u1ea3, c\u1ea7n thi\u1ebft c\u1ee7a n\u00f3.<\/li>\n<li>Gi\u00fap kh\u00e1ch h\u00e0ng l\u1ef1a ch\u1ecdn \u0111\u01b0\u1ee3c nh\u1eefng t\u1eeb kh\u00f3a ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi l\u0129nh v\u1ef1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a m\u00ecnh d\u1ef1a tr\u00ean s\u1ef1 ph\u00e2n t\u00edch l\u0129nh v\u1ef1c ho\u1ea1t \u0111\u1ed9ng, \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, n\u1ed9i dung th\u00f4ng tin tr\u00ean website kh\u00e1ch h\u00e0ng.<\/li>\n<li>Ph\u00e2n t\u00edch c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh (c\u00e1c c\u00f4ng ty c\u00f9ng l\u0129nh v\u1ef1c ho\u1ea1t \u0111\u1ed9ng) tr\u00ean t\u1eebng t\u1eeb kh\u00f3a. Ph\u00e2n t\u00edch m\u1ee9c \u0111\u1ed9 t\u00ecm ki\u1ebfm c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi t\u1eebng t\u1eeb kh\u00f3a.<\/li>\n<li>\u0110\u01b0a ra m\u1ee9c \u01b0\u1edbc l\u01b0\u1ee3ng chi ph\u00ed cho ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o v\u00e0 v\u1ecb tr\u00ed qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c v\u1edbi t\u1eebng m\u1ee9c chi ph\u00ed.<\/li>\n<li>Thay m\u1eb7t kh\u00e1ch h\u00e0ng \u0111\u0103ng k\u00fd qu\u1ea3ng c\u00e1o t\u1eeb kh\u00f3a v\u1edbi Google v\u00e0 c\u00e1c \u0111\u1ed1i t\u00e1c c\u1ee7a Google.<\/li>\n<li>Theo d\u00f5i, l\u1eadp b\u1ea3ng th\u1ed1ng k\u00ea hi\u1ec7u qu\u1ea3 v\u00e0 chi ph\u00ed cho m\u1ed7i chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o.<\/li>\n<li>Th\u1ef1c hi\u1ec7n c\u00e1c h\u1ed7 tr\u1ee3 qu\u1ea3ng b\u00e1 website k\u00e8m theo \u0111\u1ec3 t\u0103ng t\u00ednh hi\u1ec7u qu\u1ea3 v\u00e0 \u0111\u1ed3ng b\u1ed9 cho chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o t\u1eeb kh\u00f3a.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h4>Chi ph\u00ed d\u1ecbch v\u1ee5<\/h4>\n<p>Chi ph\u00ed qu\u1ea3ng c\u00e1o ph\u1ee5 thu\u1ed9c v\u00e0o l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng b\u1ea1n mong mu\u1ed1n truy c\u1eadp v\u00e0o website v\u00e0 t\u1eeb kh\u00f3a b\u1ea1n ch\u1ecdn \u0111\u1ec3 qu\u1ea3ng c\u00e1o. N\u1ebfu ng\u00e2n s\u00e1ch c\u1ee7a b\u1ea1n c\u00e0ng l\u1edbn b\u1ea1n c\u00f3 th\u1ec3 ch\u1ecdn \u0111\u01b0\u1ee3c nhi\u1ec1u t\u1eeb kh\u00f3a \u0111\u1ed3ng th\u1eddi thu h\u00fat \u0111\u01b0\u1ee3c nhi\u1ec1u l\u1ea7n vi\u1ebfng th\u0103m website c\u1ee7a kh\u00e1ch h\u00e0ng. Tuy nhi\u00ean ch\u00fang t\u00f4i lu\u00f4n h\u01b0\u1edbng t\u1edbi vi\u1ec7c t\u1ed1i \u01b0u chi ph\u00ed cho kh\u00e1ch h\u00e0ng. V\u00ec th\u1ebf hay y\u00ean t\u00e2m r\u1eb1ng b\u1ea1n c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 adwords v\u1edbi ch\u1ec9 100$ \/ th\u00e1ng.<\/p>\n<table id=\\\"htmltab\\\" cellspacing=\\\"1\\\">\n<tbody>\n<tr>\n<th style=\\\"color: #444444;\\\">C\u00e1c g\u00f3i d\u1ecbch v\u1ee5 c\u01a1 b\u1ea3n<\/th>\n<th style=\\\"color: #444444;\\\">Ph\u00ed qu\u1ea3ng c\u00e1o hay ng\u00e2n s\u00e1ch<\/th>\n<th style=\\\"color: #444444;\\\">Ph\u00ed qu\u1ea3n l\u00fd v\u00e0 kh\u1edfi t\u1ea1o<\/th>\n<th style=\\\"color: #444444;\\\">Th\u1eddi h\u1ea1n \u0111\u1ec1 xu\u1ea5t t\u1ed1i thi\u1ec3u<\/th>\n<th style=\\\"color: #444444;\\\">S\u1ed1 l\u01b0\u1ee3ng t\u1eeb kh\u00f3a<\/th>\n<\/tr>\n<tr>\n<td>G\u00f3i 1<\/td>\n<td class=\\\"c\\\">90 $ \/th\u00e1ng<\/td>\n<td class=\\\"c\\\">30 $ \/th\u00e1ng<\/td>\n<td class=\\\"c\\\">03 th\u00e1ng<\/td>\n<td class=\\\"c\\\">1 &#8211; 10 t\u1eeb kh\u00f3a<\/td>\n<\/tr>\n<tr>\n<td>G\u00f3i 2<\/td>\n<td class=\\\"c\\\">180$ \/th\u00e1ng<\/td>\n<td class=\\\"c\\\">45 $ \/ th\u00e1ng<\/td>\n<td class=\\\"c\\\">03 th\u00e1ng<\/td>\n<td class=\\\"c\\\">1 &#8211; 20 t\u1eeb kh\u00f3a<\/td>\n<\/tr>\n<tr>\n<td>G\u00f3i 3<\/td>\n<td class=\\\"c\\\">270$ \/th\u00e1ng<\/td>\n<td class=\\\"c\\\">80$ \/ th\u00e1ng<\/td>\n<td class=\\\"c\\\">03 th\u00e1ng<\/td>\n<td class=\\\"c\\\">1 &#8211; 30 t\u1eeb kh\u00f3a<\/td>\n<\/tr>\n<tr>\n<td>G\u00f3i 4<\/td>\n<td class=\\\"c\\\">450$ \/th\u00e1ng<\/td>\n<td class=\\\"c\\\">150$ \/ th\u00e1ng<\/td>\n<td class=\\\"c\\\">03 th\u00e1ng<\/td>\n<td class=\\\"c\\\">1 &#8211; 50 t\u1eeb kh\u00f3a<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<ul>\n<li>Ph\u00ed \u0111\u0103ng k\u00fd v\u00e0 kh\u1edfi t\u1ea1o tr\u00ean google: 25$<\/li>\n<li>H\u1ee3p \u0111\u1ed3ng t\u1ed1i thi\u1ec3u khi tri\u1ec3n khai l\u00e0 03 th\u00e1ng<\/li>\n<li>Gi\u1ea3m gi\u00e1 10% t\u1ed5ng gi\u00e1 tr\u1ecb n\u1ebfu kh\u00e1ch h\u00e0ng k\u00fd h\u1ee3p \u0111\u1ed3ng qu\u1ea3ng c\u00e1o google tr\u00ean 06 th\u00e1ng.<\/li>\n<li>Gi\u1ea3m gi\u00e1 15% t\u1ed5ng gi\u00e1 tr\u1ecb n\u1ebfu kh\u00e1ch h\u00e0ng k\u00fd h\u1ee3p \u0111\u1ed3ng qu\u1ea3ng c\u00e1o google tr\u00ean 01 n\u0103m.<\/li>\n<li>V\u00ed d\u1ee5: Gi\u1ea3 s\u1eed b\u1ea1n ch\u1ecdn G\u00f3i 1 v\u1edbi chi ph\u00ed l\u00e0 120$ \/1 th\u00e1ng, bao g\u1ed3m 90 $ ti\u1ec1n ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o cho t\u1eeb kh\u00f3a b\u1ea1n ch\u1ecdn v\u00e0 chia \u0111\u1ec1u cho 30 ng\u00e0y \/1 th\u00e1ng\/ 90$, b\u1ea1n c\u00f3 th\u1ec3 ch\u1ecdn t\u1eeb 1-10 t\u1eeb kh\u00f3a t\u00f9y theo y\u00eau c\u1ea7u ng\u00e0nh ngh\u1ec1 c\u1ee7a b\u1ea1n, 30$ l\u00e0 chi ph\u00ed kh\u1edfi t\u1ea1o d\u1ecbch v\u1ee5 v\u00e0 chi ph\u00ed qu\u1ea3n l\u00fd d\u1ecbch v\u1ee5 tr\u00ean<\/li>\n<\/ul>\n<p>Ch\u00fang t\u00f4i tin r\u1eb1ng vi\u1ec7c qu\u1ea3ng c\u00e1o website tr\u00ean Google s\u1ebd \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3 cho vi\u1ec7c kinh doanh c\u1ee7a b\u1ea1n, v\u00ec \u0111\u00e2y l\u00e0 m\u1ed9t ph\u01b0\u01a1ng \u00e1n ti\u1ebfp th\u1ecb \u0111\u00fang \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng \u0111ang mu\u1ed1n t\u00ecm hi\u1ec3u, mua, s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a c\u00f4ng ty b\u1ea1n.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Adwords &#8211; Li\u00ean k\u1ebft \u0111\u01b0\u1ee3c t\u00e0i tr\u1ee3 &#8211; Qu\u1ea3ng c\u00e1o t\u1eeb kh\u00f3a google D\u1ecbch v\u1ee5 qu\u1ea3ng c\u00e1o t\u1eeb kh\u00f3a website tr\u00ean Google cho ph\u00e9p c\u00e1c c\u00f4ng ty tr\u1ea3 ti\u1ec1n cho Google \u0111\u1ec3 qu\u1ea3ng c\u00e1o c\u1ee7a c\u00f4ng ty \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb \u1edf nh\u1eefng v\u1ecb tr\u00ed \u0111\u1ea7u ti\u00ean khi kh\u00e1ch h\u00e0ng t\u00ecm ki\u1ebfm v\u1edbi nh\u1eefng t\u1eeb [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[5],"tags":[96,94,89,92,90,95,91,93],"class_list":["post-46","post","type-post","status-publish","format-standard","hentry","category-dich-vu","tag-dich-vu-google-adwords","tag-dich-vu-quang-cao-website","tag-google-adwords","tag-ien-ket-duoc-tai-tro","tag-lien-ket-duoc-tai-tro","tag-quang-ba-web","tag-quang-cao-tu-khoa-tren-google","tag-uang-cao-tu-khoa-tren-google"],"acf":[],"_links":{"self":[{"href":"https:\/\/mitechvina.com\/index.php?rest_route=\/wp\/v2\/posts\/46","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mitechvina.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mitechvina.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mitechvina.com\/index.php?rest_route=\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/mitechvina.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=46"}],"version-history":[{"count":0,"href":"https:\/\/mitechvina.com\/index.php?rest_route=\/wp\/v2\/posts\/46\/revisions"}],"wp:attachment":[{"href":"https:\/\/mitechvina.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=46"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mitechvina.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=46"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mitechvina.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=46"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}